Speakers

Sample of Keynote Speakers and their Case Studies

Quentin Descat

Head Global Cardiovascular – Commercial Launch Brands Lead

CASE STUDY

The Employer Experience Proposition

Global Internal Benchmark for key HR Metrics. Key HR Metrics are aggregated and shared globally between different regions so each region can compare their own results with others within Sony. This is a good use case of how own data is utilised and leveraged in a global scale.

Quentin Descat

Head Global Cardiovascular – Commercial Launch Brands Lead

CASE STUDY

The Employer Experience Proposition

Global Internal Benchmark for key HR Metrics. Key HR Metrics are aggregated and shared globally between different regions so each region can compare their own results with others within Sony. This is a good use case of how own data is utilised and leveraged in a global scale.

Quentin Descat

Head Global Cardiovascular – Commercial Launch Brands Lead

CASE STUDY

The Employer Experience Proposition

Global Internal Benchmark for key HR Metrics. Key HR Metrics are aggregated and shared globally between different regions so each region can compare their own results with others within Sony. This is a good use case of how own data is utilised and leveraged in a global scale.

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Christian Wöckel

Head of RSV Franchise

CASE STUDY

From “Push to Pull”: Omnichannel Engagement With the Help of AI and Agility

This presentation will outline key transformational changes to become more customer centric in a fast-changing environment. Coming from a sense of urgency, it will outline how nimble x-functional teams structured around customer needs supported by AI insights and next best action recommendation can enhance the customer experience. Concrete use cases will be presented and better practices and learnings shared for the way forward.

Mohammed Samy

Business Unit — Franchise Head Speciality Care

CASE STUDY

Innovative Go To Market Strategies Between Primary Care & Rare diseases

In today’s evolving healthcare landscape, it’s crucial for the pharmaceutical industry to establish customised go-to-market strategies that provide the best possible healthcare to patients based on the nature of the disease area. In this presentation, we’ll focus on Boehringer’s unique GTM strategies for Primary Care and Rare Diseases, the role of data-driven insights and AI-powered initiatives to support patient access and new enabling roles that maximise patient outcomes and business results.

Morgwn Shaw

Associate Director — Omnichannel Strategy Lead, Germany

 

CASE STUDY

Beyond Buzzwords — The reality of realising Omnichannel

Omnichannel has been a critical focus for Pharma for a number of years. We all have different versions of the same slides, diagrams, and aspirational “North Stars” and Vision Statements. But what happens when we seek to actually deliver on this vision? What does the operationalisation of Omnichannel look like as we try to translate the PowerPoint slides into reality?

Florian Gäng

Director, CX & Service Design

CASE STUDY

Empathy — A Skill at the Heart of the Bayer CXM ProgramSub

In today’s dynamic business landscape, achieving marketing excellence and strengthening global capabilities is paramount. The presentation will provide actionable insights into navigating this terrain, covering essential steps such as gap analysis, integrating marketing frameworks, global alignment, and the establishment of a Marketing Capability Academy.
The presentation will cover essential steps, including:

David Gonzalez

Head of Commercial API

CASE STUDY

Redefining Partnerships: Customer Satisfaction
in B2B Pharma Generics

After a brief presentation on the pharma generics market B2B and the changing environment, we will focus on understanding the customer journey, different points on interactivity, and how a customer-centric approach will change the dynamics of partnerships.

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Christian Wöckel

Head of RSV Franchise

CASE STUDY

From “Push to Pull”: Omnichannel Engagement With the Help of AI and Agility

This presentation will outline key transformational changes to become more customer centric in a fast-changing environment. Coming from a sense of urgency, it will outline how nimble x-functional teams structured around customer needs supported by AI insights and next best action recommendation can enhance the customer experience. Concrete use cases will be presented and better practices and learnings shared for the way forward.

22

Mohammed Samy

Business Unit — Franchise Head Speciality Care

CASE STUDY

Innovative Go To Market Strategies Between Primary Care & Rare diseases

In today’s evolving healthcare landscape, it’s crucial for the pharmaceutical industry to establish customised go-to-market strategies that provide the best possible healthcare to patients based on the nature of the disease area. In this presentation, we’ll focus on Boehringer’s unique GTM strategies for Primary Care and Rare Diseases, the role of data-driven insights and AI-powered initiatives to support patient access and new enabling roles that maximise patient outcomes and business results.

33

Morgwn Shaw

Associate Director — Omnichannel Strategy Lead, Germany

 

CASE STUDY

Beyond Buzzwords — The reality of realising Omnichannel

Omnichannel has been a critical focus for Pharma for a number of years. We all have different versions of the same slides, diagrams, and aspirational “North Stars” and Vision Statements. But what happens when we seek to actually deliver on this vision? What does the operationalisation of Omnichannel look like as we try to translate the PowerPoint slides into reality?

66

Florian Gäng

Director, CX & Service Design

CASE STUDY

Empathy — A Skill at the Heart of the Bayer CXM ProgramSub

In today’s dynamic business landscape, achieving marketing excellence and strengthening global capabilities is paramount. The presentation will provide actionable insights into navigating this terrain, covering essential steps such as gap analysis, integrating marketing frameworks, global alignment, and the establishment of a Marketing Capability Academy.
The presentation will cover essential steps, including:
55

David Gonzalez

Head of Commercial API

CASE STUDY

Redefining Partnerships: Customer Satisfaction
in B2B Pharma Generics

After a brief presentation on the pharma generics market B2B and the changing environment, we will focus on understanding the customer journey, different points on interactivity, and how a customer-centric approach will change the dynamics of partnerships.