Quentin Descat

Head Global Cardiovascular – Commercial Launch Brands Lead

CASE STUDY

The Employer Experience Proposition

Global Internal Benchmark for key HR Metrics. Key HR Metrics are aggregated and shared globally between different regions so each region can compare their own results with others within Sony. This is a good use case of how own data is utilised and leveraged in a global scale.

Quentin Descat

Head Global Cardiovascular – Commercial Launch Brands Lead

CASE STUDY

The Employer Experience Proposition

Global Internal Benchmark for key HR Metrics. Key HR Metrics are aggregated and shared globally between different regions so each region can compare their own results with others within Sony. This is a good use case of how own data is utilised and leveraged in a global scale.

Speakers

Sample of Keynote Speakers and their Case Studies

Quentin Descat

Head Global Cardiovascular – Commercial Launch Brands Lead

CASE STUDY

The Employer Experience Proposition

Global Internal Benchmark for key HR Metrics. Key HR Metrics are aggregated and shared globally between different regions so each region can compare their own results with others within Sony. This is a good use case of how own data is utilised and leveraged in a global scale.

Слайдшоу

Yariv Hefez

Senior Vice President Head Global Business Franchise Oncology

CASE STUDY

Precision Meets Performance: Revolutionising Pharma Launches with AI-Powered Insights

This presentation reveals how AI could revolutionise pharmaceutical launches through precise segmentation, adaptive strategies, and real-time performance tracking. It showcases how AI enhances customer engagement with tailored multichannel approaches and seamless experiences. Finally, it highlights how data-driven insights empower impactful interactions with key opinion leaders, ensuring launch excellence.

Intro to Nykredit’s operational excellence transformation that started in 2023. Focus on lean, continuous improvements, process mining, AI, and, most importantly, benefit realisation.

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Eva Tiniakou

Associate Director Commercial Capabilities Lead Europe

CASE STUDY

Bridging the Gap: Practical Steps for Generative AI Adoption in Pharma

Generative AI has captured the world’s attention with its potential to revolutionise industries, and pharma is no exception. But how do we move beyond the hype to unlock tangible value? In this session, I’ll share practical steps for accelerating Generative AI adoption, upskilling employees, and fostering a culture of innovation, drawing from our experiences at Teva.

Payit is UAE’s first fully featured digital wallet. This presentation narrates the story of how a digital wallet transformed financial transactions for families and communities in the region into joyful moments by thoughtfully curating experiences centred around customers’ spending, sending, and borrowing moments, enabled by the comfort and convenience of digital. This led to the wider acceptance of Payit and an upsurge in usage and profitable revenues.

Show More

Andy Parker

EMEA Ecommerce Sales & Commercial Director

CASE STUDY

Evolving Commercial Excellence for the Digital Age

This presentation will provide an in-depth analysis of the financial industry’s transformation, from its traditional banking roots to the rise of fintech and the disruptive influence of Web3 technologies. By examining the historical context, key innovations, and future implications, we will gain a comprehensive understanding of how the financial landscape has been reshaped and what the future holds for the industry. Join me to understand finance’s past, present, and future in a rapidly changing digital world.

Show More

Digitising end-to-end lending processes begins with understanding the current digital status and identifying key areas for enhancement. Evaluating mid and long-term automation potential can uncover significant efficiency opportunities. Focusing on high-impact areas ensures effective implementation. Setting ambitious goals and using Shared OKRs helps monitor progress, foster collaboration, and maintain transparency.

Carolina Quezada Correa

Global Omnichannel Operations Lead – Commercial Excellence – Associate Director

CASE STUDY

Scaling Personalisation: How Unified Data Transforms CX

The presentation will focus on the integration of platforms for data unification to enable personalised content creation and enhance the customer experience, sharing real and practical use cases

Digital Transformation at Grünenthal:

In today’s rapidly evolving digital landscape, the banking sector faces increasingly sophisticated cyber threats. As banks continue to innovate and expand their digital services, ensuring robust cybersecurity measures is more critical than ever. This presentation, titled “Evolving Cybersecurity in the Banking Sector: Strategies for Adapting to Emerging Threats,” will explore the latest trends in cyber threats, discuss effective strategies for mitigating risks, and highlight best practices for maintaining security in an ever-changing environment. Join us as we delve into the challenges and solutions that are shaping the future of cybersecurity in banking.

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Graham Addison

Senior Director, Global Marketing & Launch Excellence

CASE STUDY

The Death of Marketing

I’d like to explore the changes we have seen in marketing as a role and function within the business over the past few years. What’s driving those changes, both internally and externally? Look to the future and where it’s going, what marketers look like today, and what they will need to look like by 2030.

Today’s modern workforce is comprised of multiple generations with diverse perspectives, experiences, and preferences. As we move towards the future, the number of generations in the workplace is set to increase. There are significant impacts on any organisation due to the generation gap. Technology offers numerous tools and platforms that facilitate communication and bridge the gap between different age groups. Additionally, the technology addresses and unlocks the NextGEN connections.

Show More
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Yariv Hefez

Senior Vice President Head Global Business Franchise Oncology

CASE STUDY

Precision Meets Performance: Revolutionising Pharma Launches with AI-Powered Insights

This presentation reveals how AI could revolutionise pharmaceutical launches through precise segmentation, adaptive strategies, and real-time performance tracking. It showcases how AI enhances customer engagement with tailored multichannel approaches and seamless experiences. Finally, it highlights how data-driven insights empower impactful interactions with key opinion leaders, ensuring launch excellence.

Intro to Nykredit’s operational excellence transformation that started in 2023. Focus on lean, continuous improvements, process mining, AI, and, most importantly, benefit realisation.

Show More
55

Eva Tiniakou

Associate Director Commercial Capabilities Lead Europe

CASE STUDY

Bridging the Gap: Practical Steps for Generative AI Adoption in Pharma

Generative AI has captured the world’s attention with its potential to revolutionise industries, and pharma is no exception. But how do we move beyond the hype to unlock tangible value? In this session, I’ll share practical steps for accelerating Generative AI adoption, upskilling employees, and fostering a culture of innovation, drawing from our experiences at Teva.

Payit is UAE’s first fully featured digital wallet. This presentation narrates the story of how a digital wallet transformed financial transactions for families and communities in the region into joyful moments by thoughtfully curating experiences centred around customers’ spending, sending, and borrowing moments, enabled by the comfort and convenience of digital. This led to the wider acceptance of Payit and an upsurge in usage and profitable revenues.

Show More
33

Graham Addison

Senior Director, Global Marketing & Launch Excellence

CASE STUDY

The Death of Marketing

I’d like to explore the changes we have seen in marketing as a role and function within the business over the past few years. What’s driving those changes, both internally and externally? Look to the future and where it’s going, what marketers look like today, and what they will need to look like by 2030.

Today’s modern workforce is comprised of multiple generations with diverse perspectives, experiences, and preferences. As we move towards the future, the number of generations in the workplace is set to increase. There are significant impacts on any organisation due to the generation gap. Technology offers numerous tools and platforms that facilitate communication and bridge the gap between different age groups. Additionally, the technology addresses and unlocks the NextGEN connections.

Show More
11

Andy Parker

EMEA Ecommerce Sales & Commercial Director

CASE STUDY

Evolving Commercial Excellence for the Digital Age

This presentation will provide an in-depth analysis of the financial industry’s transformation, from its traditional banking roots to the rise of fintech and the disruptive influence of Web3 technologies. By examining the historical context, key innovations, and future implications, we will gain a comprehensive understanding of how the financial landscape has been reshaped and what the future holds for the industry. Join me to understand finance’s past, present, and future in a rapidly changing digital world.

Show More

Digitising end-to-end lending processes begins with understanding the current digital status and identifying key areas for enhancement. Evaluating mid and long-term automation potential can uncover significant efficiency opportunities. Focusing on high-impact areas ensures effective implementation. Setting ambitious goals and using Shared OKRs helps monitor progress, foster collaboration, and maintain transparency.

22

Carolina Quezada Correa

Global Omnichannel Operations Lead – Commercial Excellence – Associate Director

CASE STUDY

Scaling Personalisation: How Unified Data Transforms CX

The presentation will focus on the integration of platforms for data unification to enable personalised content creation and enhance the customer experience, sharing real and practical use cases

Digital Transformation at Grünenthal:

In today’s rapidly evolving digital landscape, the banking sector faces increasingly sophisticated cyber threats. As banks continue to innovate and expand their digital services, ensuring robust cybersecurity measures is more critical than ever. This presentation, titled “Evolving Cybersecurity in the Banking Sector: Strategies for Adapting to Emerging Threats,” will explore the latest trends in cyber threats, discuss effective strategies for mitigating risks, and highlight best practices for maintaining security in an ever-changing environment. Join us as we delve into the challenges and solutions that are shaping the future of cybersecurity in banking.

Show More