Event bio
25-26 March, 2026
Madrid
The 3rd Annual Pharma Commercial Excellence Summit is strategically designed to address the pharmaceutical industry’s most pressing commercial priorities, including AI-driven decision-making, omnichannel and CRM transformation, customer-centric operating models, data compliance as a competitive advantage, and scalable automation across go-to-market functions.
Across two immersive days, C-level executives, global VPs, and senior commercial leaders from leading pharmaceutical organisations will share real-world case studies, proven operating models, and future-focused strategies shaping commercial excellence in pharma today. With a strong emphasis on measurable ROI, execution at scale, and organisational alignment, the summit delivers practical, immediately applicable insights to help commercial teams accelerate performance, protect margins, and remain competitive in an increasingly data-driven and regulated environment.
The 3rd Annual Pharma Commercial Excellence Summit is strategically designed to address the pharmaceutical industry’s most pressing commercial priorities, including AI-driven decision-making, omnichannel and CRM transformation, customer-centric operating models, data compliance as a competitive advantage, and scalable automation across go-to-market functions.
Across two immersive days, C-level executives, global VPs, and senior commercial leaders from leading pharmaceutical organisations will share real-world case studies, proven operating models, and future-focused strategies shaping commercial excellence in pharma today. With a strong emphasis on measurable ROI, execution at scale, and organisational alignment, the summit delivers practical, immediately applicable insights to help commercial teams accelerate performance, protect margins, and remain competitive in an increasingly data-driven and regulated environment.
Who Should Attend
Members of board, C-level, Senior/Global Vice Presidents, Directors, Heads of Departments managers from pharma industry involved in:
- Commercial Excellence
- Marketing Excellence
- Sales
- Digital Marketing
- Sales Force Effectiveness
- Business Unit
- Digital Excellence
- Multichannel
- Omnichannel
- Business Strategy
- Digital Innovation
- Product Launch
- Customer Management
- Customer Excellence
- Customer Insight
- Patient Centricity
Look at the Main Topics
Of Our Conference
- 01Moves CX Out Of “Engagement” And into Enterprise Value Creation
- 02Real-World Examples of Ecosystem Thinking and Cross Functional Collaboration Driving Commercial Excellence
- 03Allocating Resources When Everything Is a Priority: How BU Leaders Make the Hard Cuts
- 04Which GTM Decisions Genuinely Benefit from AI
- 05Why Omnichannel Fails Before It Reaches the Customer: A Content Strategy Perspective
- 06Real-World Examples of Ecosystem Thinking and Cross Functional Collaboration Driving Commercial Excellence
