CASE STUDY
The Employer Experience Proposition
Global Internal Benchmark for key HR Metrics. Key HR Metrics are aggregated and shared globally between different regions so each region can compare their own results with others within Sony. This is a good use case of how own data is utilised and leveraged in a global scale.
- 01Digital marketing – More important than ever
- 02Commercial innovation
- 03Post-pandemic era: An accelerator of digital transformation
- 04Importance of developing the right content
- 05Future of pharma sales & marketing
- 06Customer centricityand customer engagement
CASE STUDY
The Employer Experience Proposition
Global Internal Benchmark for key HR Metrics. Key HR Metrics are aggregated and shared globally between different regions so each region can compare their own results with others within Sony. This is a good use case of how own data is utilised and leveraged in a global scale.
- 01Digital marketing – More important than ever
- 02Commercial innovation
- 03Post-pandemic era: An accelerator of digital transformation
- 04Importance of developing the right content
- 05Future of pharma sales & marketing
- 06Customer centricityand customer engagement
Speakers
Sample of Keynote Speakers and their Case Studies
CASE STUDY
The Employer Experience Proposition
Global Internal Benchmark for key HR Metrics. Key HR Metrics are aggregated and shared globally between different regions so each region can compare their own results with others within Sony. This is a good use case of how own data is utilised and leveraged in a global scale.
- 01Digital marketing – More important than ever
- 02Commercial innovation
- 03Post-pandemic era: An accelerator of digital transformation
- 04Importance of developing the right content
- 05Future of pharma sales & marketing
- 06Customer centricityand customer engagement
CASE STUDY
Allocating Resources When Everything Is a Priority: How BU Leaders Make the Hard Cuts
This session highlights why sustainable operations demand more than technology and digitalisation. Lasting impact comes from process excellence, clear ownership, and teams with the right capabilities working together across business and technology.
- 01Leadership
- 02Ownership
- 03Capability
- 04Alignment
- 05Sustainability
In this session, I’ll explore the critical role of being the bridge between product and technology, where true product development excellence happens. Drawing on my experience in transformation, including agile transformation and large-scale delivery, I’ll share how connecting vision with execution, and people with purpose leads to better collaboration, stronger outcomes, and more impactful products — the cornerstone of product and agile excellence.
CASE STUDY
Future Trends in Pharma Salesforces: Digitalisation and AI
I’ll try to explore the future trends in pharmaceutical salesforces, particularly focusing on the profile and evolution of sales representatives in the context of technological change, and the corporate challenges to hire and develop the right professional profiles in the new context.
- 01Current landscape of pharma salesforces
- 02Technological advancements and digitalisation
- 03The role of Al in transforming sales processes
- 04The evolving profile of sales representatives
- 05Right profile to hire. Key skills to develop
Pre-Start Phase:
1.Patient Safety Review:
- Assess patient demographics, drug specifics, AE (Adverse Event) incidence rates, available resources, and programme design fundamentals
- Integrate multifaceted support resources, including call centres, educational materials, and digital tools
2.Contracting Essentials:
- Determine the need for standalone PVAs (Pharmacovigilance Agreements) or safety clauses
- Critical contract elements: Include audit rights, clear definitions, mandatory training, AE reporting procedures, contact details, and reconciliation processes
3.AE Training and Vendor Setup:
- Implement comprehensive AE training protocols
- Establish a robust vendor monitoring strategy with clear KPIs, defined monitoring frequency, and audit readiness
During the Programme:
1.Vendor Performance and AE Monitoring:
- Conduct regular vendor reviews to ensure compliance with contractual obligations
- Maintain ongoing reconciliation and monitor AE trends to identify any emerging issues
Post Completion:
1.Study Reporting:
- Prepare a comprehensive study report summarising outcomes, key learnings, and areas for improvement
CASE STUDY
Process Automation and Simplification Using AI And RPA
This session will move beyond viewing sourcing as a cost-cutting function. We will explore how a mature, data-driven strategic sourcing strategy directly contributes to the bottom line and enhances corporate governance. Key points will include:
- 01Framing strategic sourcing as a key driver for profitability and EBITDA growth, not just cost savings.
- 02The critical link between supply chain transparency, risk mitigation, and financial resilience.
- 03Implementing technology and analytics to create a transparent sourcing ecosystem that builds trust and uncovers new value streams.
- 04Case studies demonstrating how transparency in sourcing decisions leads to better supplier collaboration, innovation, and ultimately, a stronger impact on the P&L.
In an evolving landscape where customer expectations continually rise, understanding and proactively addressing customer needs is no longer optional—it’s essential. This session explores how empathy-driven customer experience (CX), combined with strategic automation and cutting-edge AI, can radically enhance efficiency, agent performance, and customer loyalty. Leveraging real-world insights and innovative frameworks, discover practical ways to future-proof your contact centre operations.
CASE STUDY
Unlocking Insights in Rare Diseases Through Cross Functional Collaboration
- 01Cross‑Functional Collaboration: See how integrating perspectives across medical, commercial, market access, and operational teams enables richer, more strategic insights that guide organizational choices.
- 02Data‑Driven Insight Discovery: Explore how unlocking data from diverse sources can reveal meaningful trends and opportunities that accelerate progress in rare diseases.
- 03Insights That Drive Daily Impact: Learn how to convert insights into practical guidance that strengthens day‑to‑day execution, enhances prioritization, and elevates operational efficiency.
- 04AI‑Enabled Insight Activation: Understand how AI can support teams in transforming complex insights into concrete actions—helping anticipate needs, optimize decisions, and scale impact across the organization.
At Accor, our journey in embedding Strength-Based Leadership and building an ecosystem of coaches is a strategic priority and a cornerstone of our people development philosophy.
In our pursuit of a coaching culture, we’ve implemented a range of initiatives that bring together the best different developmental resources. These initiatives are not standalone programmes; they are part of a deliberate, connected effort to empower our leaders and teams. By focusing on individual and collective strengths, and grounded in core coaching principles, we are shaping a workplace where continuous learning, empathy, and performance go hand in hand. This culture fosters not only personal growth but also drives team resilience, engagement, and business impact.
Rather than just talking about the theory, we want you to hear directly from our leaders. They will share how adopting a coaching mindset has transformed their leadership and the tangible difference it has made for their teams and the organisation as a whole.
The focus of the presentation is on how the back office can stay relevant in the industry, taking into consideration how fast businesses are evolving, especially in the areas of AI, data, and automation.
CASE STUDY
From Fragmented Data to AI-Powered Decisions: Building the Modern HCP Engagement Engine
Building a global omnichannel analytics platform is only half the battle. This session picks up where most transformation stories end — when the platform is live but the organisation hasn’t yet changed how it makes decisions. Drawing on Sanofi’s experience unifying HCP engagement data across 55 markets, this talk is an honest practitioner’s account of what it took to shift commercial and medical teams from passive report consumers to active, analytics-driven decision makers — and what an early-stage Gen AI deployment in a real pharma environment actually looks like.
- 01Why standardising data definitions across 50+ markets was the hardest and most important step in the transformation — before any AI or analytics could work.
- 02What actually moved adoption from ~40% to ~62% — and what didn't work despite best intentions.
- 03How designing for specific personas (field reps, omnichannel leads, brand managers, leadership) changed what people did differently, not just what they saw.
- 04What a real Gen AI pilot in pharma looks like: scope, compliance constraints, early signals, and honest limitations.
- 05One thing we'd do differently — and what it means for organisations earlier in their transformation journeys
CASE STUDY
Allocating Resources When Everything Is a Priority: How BU Leaders Make the Hard Cuts
This session highlights why sustainable operations demand more than technology and digitalisation. Lasting impact comes from process excellence, clear ownership, and teams with the right capabilities working together across business and technology.
- 01Leadership
- 02Ownership
- 03Capability
- 04Alignment
- 05Sustainability
In this session, I’ll explore the critical role of being the bridge between product and technology, where true product development excellence happens. Drawing on my experience in transformation, including agile transformation and large-scale delivery, I’ll share how connecting vision with execution, and people with purpose leads to better collaboration, stronger outcomes, and more impactful products — the cornerstone of product and agile excellence.
CASE STUDY
Future Trends in Pharma Salesforces: Digitalisation and AI
I’ll try to explore the future trends in pharmaceutical salesforces, particularly focusing on the profile and evolution of sales representatives in the context of technological change, and the corporate challenges to hire and develop the right professional profiles in the new context.
- 01Current landscape of pharma salesforces
- 02Technological advancements and digitalisation
- 03The role of Al in transforming sales processes
- 04The evolving profile of sales representatives
- 05Right profile to hire. Key skills to develop
Pre-Start Phase:
1.Patient Safety Review:
- Assess patient demographics, drug specifics, AE (Adverse Event) incidence rates, available resources, and programme design fundamentals
- Integrate multifaceted support resources, including call centres, educational materials, and digital tools
2.Contracting Essentials:
- Determine the need for standalone PVAs (Pharmacovigilance Agreements) or safety clauses
- Critical contract elements: Include audit rights, clear definitions, mandatory training, AE reporting procedures, contact details, and reconciliation processes
3.AE Training and Vendor Setup:
- Implement comprehensive AE training protocols
- Establish a robust vendor monitoring strategy with clear KPIs, defined monitoring frequency, and audit readiness
During the Programme:
1.Vendor Performance and AE Monitoring:
- Conduct regular vendor reviews to ensure compliance with contractual obligations
- Maintain ongoing reconciliation and monitor AE trends to identify any emerging issues
Post Completion:
1.Study Reporting:
- Prepare a comprehensive study report summarising outcomes, key learnings, and areas for improvement
CASE STUDY
Process Automation and Simplification Using AI And RPA
This session will move beyond viewing sourcing as a cost-cutting function. We will explore how a mature, data-driven strategic sourcing strategy directly contributes to the bottom line and enhances corporate governance. Key points will include:
- 01Framing strategic sourcing as a key driver for profitability and EBITDA growth, not just cost savings.
- 02The critical link between supply chain transparency, risk mitigation, and financial resilience.
- 03Implementing technology and analytics to create a transparent sourcing ecosystem that builds trust and uncovers new value streams.
- 04Case studies demonstrating how transparency in sourcing decisions leads to better supplier collaboration, innovation, and ultimately, a stronger impact on the P&L.
In an evolving landscape where customer expectations continually rise, understanding and proactively addressing customer needs is no longer optional—it’s essential. This session explores how empathy-driven customer experience (CX), combined with strategic automation and cutting-edge AI, can radically enhance efficiency, agent performance, and customer loyalty. Leveraging real-world insights and innovative frameworks, discover practical ways to future-proof your contact centre operations.
CASE STUDY
Unlocking Insights in Rare Diseases Through Cross Functional Collaboration
- 01Cross‑Functional Collaboration: See how integrating perspectives across medical, commercial, market access, and operational teams enables richer, more strategic insights that guide organizational choices.
- 02Data‑Driven Insight Discovery: Explore how unlocking data from diverse sources can reveal meaningful trends and opportunities that accelerate progress in rare diseases.
- 03Insights That Drive Daily Impact: Learn how to convert insights into practical guidance that strengthens day‑to‑day execution, enhances prioritization, and elevates operational efficiency.
- 04AI‑Enabled Insight Activation: Understand how AI can support teams in transforming complex insights into concrete actions—helping anticipate needs, optimize decisions, and scale impact across the organization.
At Accor, our journey in embedding Strength-Based Leadership and building an ecosystem of coaches is a strategic priority and a cornerstone of our people development philosophy.
In our pursuit of a coaching culture, we’ve implemented a range of initiatives that bring together the best different developmental resources. These initiatives are not standalone programmes; they are part of a deliberate, connected effort to empower our leaders and teams. By focusing on individual and collective strengths, and grounded in core coaching principles, we are shaping a workplace where continuous learning, empathy, and performance go hand in hand. This culture fosters not only personal growth but also drives team resilience, engagement, and business impact.
Rather than just talking about the theory, we want you to hear directly from our leaders. They will share how adopting a coaching mindset has transformed their leadership and the tangible difference it has made for their teams and the organisation as a whole.
The focus of the presentation is on how the back office can stay relevant in the industry, taking into consideration how fast businesses are evolving, especially in the areas of AI, data, and automation.
CASE STUDY
From Fragmented Data to AI-Powered Decisions: Building the Modern HCP Engagement Engine
Building a global omnichannel analytics platform is only half the battle. This session picks up where most transformation stories end — when the platform is live but the organisation hasn’t yet changed how it makes decisions. Drawing on Sanofi’s experience unifying HCP engagement data across 55 markets, this talk is an honest practitioner’s account of what it took to shift commercial and medical teams from passive report consumers to active, analytics-driven decision makers — and what an early-stage Gen AI deployment in a real pharma environment actually looks like.
- 01Why standardising data definitions across 50+ markets was the hardest and most important step in the transformation — before any AI or analytics could work.
- 02What actually moved adoption from ~40% to ~62% — and what didn't work despite best intentions.
- 03How designing for specific personas (field reps, omnichannel leads, brand managers, leadership) changed what people did differently, not just what they saw.
- 04What a real Gen AI pilot in pharma looks like: scope, compliance constraints, early signals, and honest limitations.
- 05One thing we'd do differently — and what it means for organisations earlier in their transformation journeys
CASE STUDY
Allocating Resources When Everything Is a Priority: How BU Leaders Make the Hard Cuts
This session highlights why sustainable operations demand more than technology and digitalisation. Lasting impact comes from process excellence, clear ownership, and teams with the right capabilities working together across business and technology.
- 01Leadership
- 02Ownership
- 03Capability
- 04Alignment
- 05Sustainability
In this session, I’ll explore the critical role of being the bridge between product and technology, where true product development excellence happens. Drawing on my experience in transformation, including agile transformation and large-scale delivery, I’ll share how connecting vision with execution, and people with purpose leads to better collaboration, stronger outcomes, and more impactful products — the cornerstone of product and agile excellence.
CASE STUDY
Future Trends in Pharma Salesforces: Digitalisation and AI
I’ll try to explore the future trends in pharmaceutical salesforces, particularly focusing on the profile and evolution of sales representatives in the context of technological change, and the corporate challenges to hire and develop the right professional profiles in the new context.
- 01Current landscape of pharma salesforces
- 02Technological advancements and digitalisation
- 03The role of Al in transforming sales processes
- 04The evolving profile of sales representatives
- 05Right profile to hire. Key skills to develop
Pre-Start Phase:
1.Patient Safety Review:
- Assess patient demographics, drug specifics, AE (Adverse Event) incidence rates, available resources, and programme design fundamentals
- Integrate multifaceted support resources, including call centres, educational materials, and digital tools
2.Contracting Essentials:
- Determine the need for standalone PVAs (Pharmacovigilance Agreements) or safety clauses
- Critical contract elements: Include audit rights, clear definitions, mandatory training, AE reporting procedures, contact details, and reconciliation processes
3.AE Training and Vendor Setup:
- Implement comprehensive AE training protocols
- Establish a robust vendor monitoring strategy with clear KPIs, defined monitoring frequency, and audit readiness
During the Programme:
1.Vendor Performance and AE Monitoring:
- Conduct regular vendor reviews to ensure compliance with contractual obligations
- Maintain ongoing reconciliation and monitor AE trends to identify any emerging issues
Post Completion:
1.Study Reporting:
- Prepare a comprehensive study report summarising outcomes, key learnings, and areas for improvement
CASE STUDY
Process Automation and Simplification Using AI And RPA
This session will move beyond viewing sourcing as a cost-cutting function. We will explore how a mature, data-driven strategic sourcing strategy directly contributes to the bottom line and enhances corporate governance. Key points will include:
- 01Framing strategic sourcing as a key driver for profitability and EBITDA growth, not just cost savings.
- 02The critical link between supply chain transparency, risk mitigation, and financial resilience.
- 03Implementing technology and analytics to create a transparent sourcing ecosystem that builds trust and uncovers new value streams.
- 04Case studies demonstrating how transparency in sourcing decisions leads to better supplier collaboration, innovation, and ultimately, a stronger impact on the P&L.
In an evolving landscape where customer expectations continually rise, understanding and proactively addressing customer needs is no longer optional—it’s essential. This session explores how empathy-driven customer experience (CX), combined with strategic automation and cutting-edge AI, can radically enhance efficiency, agent performance, and customer loyalty. Leveraging real-world insights and innovative frameworks, discover practical ways to future-proof your contact centre operations.
CASE STUDY
Unlocking Insights in Rare Diseases Through Cross Functional Collaboration
- 01Cross‑Functional Collaboration: See how integrating perspectives across medical, commercial, market access, and operational teams enables richer, more strategic insights that guide organizational choices.
- 02Data‑Driven Insight Discovery: Explore how unlocking data from diverse sources can reveal meaningful trends and opportunities that accelerate progress in rare diseases.
- 03Insights That Drive Daily Impact: Learn how to convert insights into practical guidance that strengthens day‑to‑day execution, enhances prioritization, and elevates operational efficiency.
- 04AI‑Enabled Insight Activation: Understand how AI can support teams in transforming complex insights into concrete actions—helping anticipate needs, optimize decisions, and scale impact across the organization.
At Accor, our journey in embedding Strength-Based Leadership and building an ecosystem of coaches is a strategic priority and a cornerstone of our people development philosophy.
In our pursuit of a coaching culture, we’ve implemented a range of initiatives that bring together the best different developmental resources. These initiatives are not standalone programmes; they are part of a deliberate, connected effort to empower our leaders and teams. By focusing on individual and collective strengths, and grounded in core coaching principles, we are shaping a workplace where continuous learning, empathy, and performance go hand in hand. This culture fosters not only personal growth but also drives team resilience, engagement, and business impact.
Rather than just talking about the theory, we want you to hear directly from our leaders. They will share how adopting a coaching mindset has transformed their leadership and the tangible difference it has made for their teams and the organisation as a whole.
The focus of the presentation is on how the back office can stay relevant in the industry, taking into consideration how fast businesses are evolving, especially in the areas of AI, data, and automation.
CASE STUDY
From Fragmented Data to AI-Powered Decisions: Building the Modern HCP Engagement Engine
Building a global omnichannel analytics platform is only half the battle. This session picks up where most transformation stories end — when the platform is live but the organisation hasn’t yet changed how it makes decisions. Drawing on Sanofi’s experience unifying HCP engagement data across 55 markets, this talk is an honest practitioner’s account of what it took to shift commercial and medical teams from passive report consumers to active, analytics-driven decision makers — and what an early-stage Gen AI deployment in a real pharma environment actually looks like.
- 01Why standardising data definitions across 50+ markets was the hardest and most important step in the transformation — before any AI or analytics could work.
- 02What actually moved adoption from ~40% to ~62% — and what didn't work despite best intentions.
- 03How designing for specific personas (field reps, omnichannel leads, brand managers, leadership) changed what people did differently, not just what they saw.
- 04What a real Gen AI pilot in pharma looks like: scope, compliance constraints, early signals, and honest limitations.
- 05One thing we'd do differently — and what it means for organisations earlier in their transformation journeys